Our Impact
Building the farmed animal advocacy movement in Africa
Our impact comes through the people and projects we support. We track how our programmes grow year on year, who completes them, what participants do next, which initiatives emerge, and where our support helps move funding, research, or strategy forward. Over time, this shows us whether AAA is doing what it exists to do: helping build a stronger, more capable farmed animal advocacy movement across Africa
At a glance
How we think about impact
We are a movement-building organisation. That means our impact often comes through others: advocates we train, organisations we support, founders we advise, research we publish, and initiatives we help launch.
This makes measurement more complex than counting direct interventions. We use a combination of quantitative and qualitative indicators, including:
programme applications, completions, and participant outcomes
career changes and project launches
grants made or influenced
estimated programme impact value
research outputs and strategic resources
progress by incubated and alumni-led organisations
feedback from advocates, funders, and movement partners
In 2024, we introduced a quantitative impact measurement for our training programme, based on Animal Advocacy Careers (AAC), to objectively measure our progress, hold ourselves accountable, and report on our performance related to our goals. Interested readers can read more about it here.
We aim to be transparent about both our progress and our limitations. Our yearly reviews include more detail on our assumptions, mistakes, strategic updates, and what we are learning.
Growing demand for effective animal advocacy
In 2026, our Nigeria Fellowship received 1,728 applications. Our first self-guided programme, Pathways, received 591 entrance survey completions. Our second Training Programme cohort received 406 applications, up from 293 in the first cohort.
These numbers are not impact in themselves, but they are an important signal. They suggest that many people across the continent are interested in contributing to farmed animal advocacy, but need clearer pathways, stronger support, and better opportunities to act effectively. AAA’s role is to help turn that interest into meaningful contribution: identifying promising advocates, supporting them to take next steps, and helping them move into projects, roles, research, funding, and local movement-building.
Our Theory of Change
Explore more
PROGRAMMES
Learn how we support advocates through training, career advising, fellowships, and incubation-style support.
RESEARCH
Explore our reports and resources on effective farmed animal advocacy in Africa.
COMMUNITY
See the people, projects, and organisations emerging from our programmes.